Schwab is investing millions of dollars in the RIA Stands for You online campaign. It is an opportunity for clients of Schwab Advisor Services to put the marketing muscle of Schwab to work for their own firms.
By focusing the campaign online, Schwab is validating the power and growing importance of digital and social media channels and marketing programs to attract new clients and referrals. The beauty of the web: it is measurable and trackable.
One of the major challenges of attracting the attention of prospects online is fresh content. And Schwab is providing a great deal of this (educational documents, logo, videos and more), for RIAs to customize and integrate to enhance their own online marketing efforts. Plus there is a dedicated website and a social media presence.