Achieving More Accelerated, Predictable and Sustainable Revenue Performance

	EVALUATE	ENVISION	ENABLE	EXECUTE
BUSINESS ARCHITECTURE	Evaluate the business purpose, mission, vision, and readiness to succeed.	Validate and align around the vision, mission and values and set 1, 3, and 5- year goals.	Prioritize what we do and establish metrics.	Establish clear roles and responsibilities and communicate openly and honestly.
REVENUE ARCHITECTURE STRATEGY SYSTEMS PROGRAMS	Diagnose the current state of the 9 Revenue Architecture dimensions.	Envision the target state Revenue Strategy and Identify requirements for enabling Systems and Programs.	Establish and enable the revenue growth platform.	Engage prospects, customers, and buyers to capture customer value.
PROGRAM ARCHITECTURE	Identify gaps and opportunities and confront priority issues.	Align leaders at every level.	Keep everyone engaged on work and monthly and quarterly metrics.	Track performance and accountability toward achieving targets.
	Diagnostic	Blueprint	Platform	Agency

We meet you where you are on your revenue growth journey.

Revenue Architecture Service Model Dimensions

Isolate audiences, define value propositions and architect go-to-market strategies.

Markets & Buyers
A clear understanding of the target market, DMUs and persona attractiveness, and our ability to execute.
Valued Offerings
Fully articulated brand, offer value propositions and messaging narrative that engage buyers along their journey.
Go-to-Market Model
Differentiated strategies to access the market segments and buyer audiences.

Create a brand presence, integrate technology and enable the full-funnel process.

Brand Presence
A visual brand identity, website, digital touchpoints and collateral systems that are distinctive and accessible.
Revenue Technology
An integrated revenue technology platform that enables marketing and sales effectiveness.
Operating Model
A closed-loop, multi-stage marketing and sales processes aligned around the buyer with the right team and organization.

Design, execute and optimize integrated revenue campaigns and programs.

Marketing Execution
Skilled execution of marketing to attract, engage and convert leads using a mix of channels, media, technology and content.
Sales Execution
Good selling with the right skills and activities, effectively using the sales process and methodology.
Customer Execution
Onboarding customers, delivering customer success and managing accounts for retention and expansion.

Schedule a complimentary briefing to learn more about our services.