Markets & Segments

Increase win-rates and customer success by selecting markets, isolating audience segments, and creating personas for high-value engagement. Use strategic segmentation to identify ideal customers and the most suitable markets to compete in based on the competition and company resources.

  • Select Markets:  Identify ideal customers and markets based on competition, geographics, adjacent opportunities, partners, competitive advantages, and resources.
  • Segment Audience: Isolate audience segments and cohorts to engage and build personas to understand pain points.
  • Plan Engagement: Continuously prioritize and plan campaigns and programs based on attractiveness and internal readiness.