Revenue Architecture Blueprint
Envision your future-state Revenue Architecture.
The Blueprint defines your future state revenue architecture.
Market selection, segmentation, and personas based on ideal customer profiles.
Brand Positioning and Offer Positioning and customer lifecycle messaging.
Mix of programs to access the market and engage and convert customer opportunities.
Brand identity, website, digital touchpoints, and collateral systems requirements.
Revenue technology recommendations to enable marketing, sales, and service.
Operating model for full-funnel marketing, sales, and customer success.