Select and segment audience, articulate value propositions and envision go-to-market strategies.
Markets & Buyers. Identify, measure and selects markets, segment markets to isolate audiences for engagement, construct buyer personas and prioritize opportunities for engagement.
Valued Offerings. Innovate and position products and services, define Brand Value Proposition (BVP) and Offer Value Propositions (OVPs) for specific offer/segment combinations and create buyer lifecycle messaging.
Go-to-Market. Envision campaign archetypes based on business model, offer, volume and buyer dynamics and map the mix of digital and physical channels and funnel strategies to access buyer segments.