Revenue Strategy
Envision your Revenue Architecture strategy and plan.
Markets and Segments
Identify ideal customers and isolate audience segments.
- Select Markets
Identify ICPs, Conduct Competitive Analysis, and Prioritize your TAM/SAM.
- Segment Audience
Isolate Audience for campaigns and programs. Develop Personas
- Prioritize Engagement
Prioritize campaign and program segments based on market attractiveness and internal readiness.
Valued Offerings
Craft brand, offer and audience value propositions.
- Position Brand
Develop your Brand Value Proposition (BVP) and Tagline.
- Differentiate Offerings
Craft Offer Value Propositions (OVPs) to differentiate your product or service.
- Message Segments
Craft Audience Value Propositions (AVPs) to articulate your proposition to specific audience segments.
Go-to-Market Model
Identify paths to market, the channel model, and the campaign and media mix.
- Envision Access
Identify paths to market for segments and define Archetypes with a mix of digital and physical engagement.
- Align Channels
Align channels and media mix for isolated audience segments and campaigns.
- Plan Engagement
Establish and maintain a Program Portfolio and Calendar.
Learn More about Revenue Strategy Services.
Resources
Service Offerings
SUPPORTING
- The Pan Mass Challenge
- Best Buddies Challenge
- Vermont Council on Rural Development
- Greensboro Association