Technology and Solutions
Marketing and selling high-consideration products and services to discerning buyers.
We help B2B companies design, deploy, and execute their Revenue Architecture for more accelerated, predictable, and sustainable revenue performance.
Accelerated, predictable, and sustainable revenue growth are the primary drivers for increasing shareholder value. B2B technology and solutions companies seek to optimize key business metrics, including market share, revenue and EBITDA, ARR/MRR/NRR, churn rate, retention rate, product density, CLTV, and customer health.
Yet, as markets and competitive conditions change, even successful companies face disruptions. In response, they often shift their business model along a continuum in pursuit of greater margin or scale. At one end of the continuum is “Standard Products”, with greater scale and typically lower margins. At the other end of the continuum are “Expert Consultants”, with typically higher margins and lower scale.
As a business shifts left or right along this continuum, its underlying revenue architecture – the building blocks of sales and marketing – must change as well.
“We experienced great results for our NetApp and Cisco marketing strategies, significantly enhancing our communication objectives and revenue streams. Excellent responsiveness from Revenue Architects team.”
“It’s great to see your [B2B Content] work again. Refreshing. Well done! We appreciate how you have incorporated our content marketing approach with the Revenue Architecture process.”