Go-to-Market

Envision optimal ways to attract and engage buyers and customers with multi-channel campaigns and programs. Today’s buyers expect quality buying experiences, and effective digital and physical engagement is vital. How do you select the right mix of marketing and sales channels and engage buyers along their journey?

Envision Access: Identify paths to market, campaigns, and the marketing and sales mix.
Align Channels: Align channels and media for campaigns and programs.
Plan Engagement: Build the campaign and program portfolio and calendar.

Engagement Portfolio
Use a portfolio management approach to cover full-funnel and multi-segment programs.
Alignment
Align the full-funnel metrics for Marketing and Sales and build shared revenue responsibility and accountability.
Program & Content Calendar
Organize the go-to-market plan with a media, content and campaign calendar.

Campaign Archetypes
Select proven archetypes for different buyer segments (e.g Inbound, Outbound, and ABM)
Channel & Media Mix
Align the marketing and sales channels and media mix to the audience based on persona insights and campaign archetype.

Align your team around your go-to-market strategy and plan.

Learn more about go-to-market strategy and planning.

Align your team around your go-to-market strategy and plan.

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