Persuasive Communications

Persuasive Communications

Persuasive Communications Enhances Sales and Marketing 

Persuasive Communications helps you deliver your message and deliver it in a logical and persuasive way. It is a buyer-centric approach to communicating. I use what I believe is a very useful framework  for communicating and persuasive arguments.

At Revenue Architects, we often ask each other, “What is your S-C-Q-A? ”.

Read more

Cut through the noise.

“If you can’t tell, you can’t sell,” says Storytelling authority Robert McKee.

What’s your definition of a story?  McKee defines it this way: “Sequence of causally connected, dynamic events that changes a person’s life.” Change focuses the mind.

Read more