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The firm behind Revenue Architecture®

We don't just design your revenue architecture. We help you operate it.

Revenue Architects is the practitioner team that created RAOS — the Revenue Architecture Operating System. We consult on the architecture, build the platforms that run it, and train and certify the practitioners who operate it.

The authority

We hold the mark — and the canon underneath it.

Many firms borrow the words. Revenue Architecture® is ours, and so is the structure beneath it: three layers that resolve into nine playbooks, twenty-seven plays, and five Operating Agents — orchestrated by people, operated by AI.

See the full method at revenuearchitecture.com →
LAYER I Revenue Strategy Market definition · value positioning · go-to-market LAYER II Revenue Platform Brand system · revenue technology · operations LAYER III Revenue Production Demand · opportunity · account expansion Human-Orchestrated. AI-Operated.

The services

How we work

Two audiences, one team. For your firm, we consult on the architecture and build the platform that runs it. For practitioners and teams, we train and certify the people who operate the method. The same team that authored Revenue Architecture® stands behind all of it.

Consulting Services

We take on a limited number of strategy and production assignments each year. The authors, John and Sherwin, design your architecture and stay hands-on as it goes into operation, backed by practitioners trained on the system.

Scope an engagement →
Platform Services

We build your brand system, web platform, and the operating model that runs both. We deliver brand identity and assets, deploy high-performance headless websites, integrate content and site management with compliance workflows, and design the revenue operating model that runs it all.

Scope a platform build →
Certification

We train practitioners to run RAOS through onboarding and hands-on practice, then certify them to the standard we set and stand behind — a credential no agency can manufacture. For individual practitioners, agencies, and client teams operating RAOS.

Get certified →

The authors

You are hiring the source

Sherwin and John wrote Revenue Architecture. They lead every engagement the firm takes, backed by a supporting team and a network of Certified Architects who carry the same standard into the field.

We take a small number of engagements at a time, and that is the offer, not a limitation. The people who built the architecture are the people who run it with you — not a junior bench, not a borrowed reading of the words.

Meet the firm →
John Stone
John Stone
Sherwin Uretsky
Sherwin Uretsky

Selected clients

Firms in financial services and high-consideration B2B have trusted the team behind Revenue Architects with their growth.

Charles Schwab
Natixis
Directions
4R
Imprivata
Arcserve
Cognizant
Static1
See the proof →

Start the conversation

Scope an engagement, the way we work.

A short scoping conversation across the four FACT dimensions — Fit, Authority, Criteria, Timeline — so the first real conversation is a good one.

Two ways forward

Read the method, or scope an engagement with the authors.

Run the Diagnostic and see the architecture at revenuearchitecture.com — or bring us a problem and we will tell you whether it is one we should take.