https://revenuearchitects.com/wp-content/uploads/2012/06/shutterstock_1739865149.png 2085 4710 John Stone https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png John Stone2022-03-21 15:15:502022-03-25 13:20:319 Best Practices for Demand Generation and Buyer Engagement
A typical priority in revenue growth transformation and Revenue Architecture design is getting to the next level of Demand Generation and Buyer Engagement effectiveness. Quite often, companies come to us with what they perceive as a “marketing execution” issue. When we dig a little deeper in a Diagnostic, it often becomes clear that while there are always improvement opportunity in the mechanics of marketing execution, core issues often revolve around a broader view of buyer engagement strategy.
For better demand generation performance, it is helpful to validate your buyer engagement strategy by answering these 3 central questions and following these 9 best practices: