Revenue Technology

Map requirements, select components, integrate, activate, and manage an adaptive technology platform. The ‘RevTech’ stack helps companies gain a competitive advantage and develop a 360-degree view of the customer and full-funnel engagement across marketing and sales. Customer data platforms and Business Intelligence tools facilitate high-value audience isolation and buyer engagement segmentation. Yet, with so many options, it is not easy to select the right mix of components and integrate them into a unified solution. An effective RevTech (Martech & SalesTech) stack is a critical success factor for marketing and sales execution.

  • Architect Solutions: Identify business and functional needs and identify the target state technology architecture.
  • Select Technology: Select technology components for marketing, sales, and customer service.
  • Integrate Platform: Integrate, activate and manage the technology stack.