Revenue Architecture Methodology
Integrated marketing and sales process
Market Selection, Audience Isolation, Engagement Prioritization
The Revenue Architecture Methodology is based years of combined sales and marketing experience with leading digital, consulting and technology companies. From building digital businesses, we recognize the vital role the web plays in the buyer process. Inbound Marketing, Account-based Marketing are examples of this shift in the marketing approach. Yet, today marketing and sales teams need to be fully integrated. They need a tailored Revenue Architecture designed to effectively engage their accounts and buyers and orchestrate a full-funnel buy-sell process.
- Adaptive to different business models (unlike Inbound or ABM)
- Works at the strategy level and for day-to-day execution
- Continuous process with data-driven closed-loop feedback
- Aligns marketing, sales and customer execution processes
- Strategy layer to select markets, position offerings and envision go-to-market strategies
- Systems layer to establish brand identity and platform, integrate technology and enable full-funnel process
- Programs layer to execute day-to-day marketing and sales.
Revenue Strategy
Segment market, isolate audience, craft messaging and envision go-to-market strategy.
