Revenue Architecture Methodology
Integrated marketing, sales, and customer success
Align and focus on priority market segments and personas.
Maximizing revenue performance is pretty simple. Deliver an optimal exchange of value at every stage of the customer lifecycle. This process helps accelerate a ‘flywheel effect’ by attracting and engaging ideal customers as prospects that are more likely to respond, selling more easily based on product-market-fit, helping customers realize better outcomes, retaining more, deepening and expanding relationships based on value, and building greater advocacy for your brand.
Capturing an Equitable Exchange of Value
- Start with the customer and their values, needs, and pain points.
- Align product and service offerings and value to meet the distinct needs of the customer.
- Understand the customer’s process and the steps they take along their journey, and who is involved.
- Establish a brand presence that makes it easy to attract ideal customers and help them engage.
- Deliver an equitable exchange of value with the right mix of content and resources, digital and physical experiences.
- Onboard and activate customers smoothly and effectively to ensure adoption and maximize value.
- Help customers realize success and maximize customer lifetime value.
Revenue Architecture…In Action
To deliver on the full-funnel customer lifecycle process, the Revenue Architecture methodology uses an adaptive and continuous process to align and integrate marketing, sales, and customer success functions and processes. By organizing these functions around the customer lifecycle, you can deliver customer success and achieve more accelerated, predictable, and sustainable revenue performance.
9 Dimension Methodology
The methodology includes nine dimensions and 27 best-practice steps that help you integrate marketing, sales, and customer success and capture an equitable exchange of value with your customers.
Select markets, isolate audiences, innovate products, position offerings, craft messaging, and envision go-to-market strategies.
Craft brand identity, deploy your website and digital presence, integrate revenue technology, and align operating processes.
Execute demand generation, sell effectively, and drive customer success with the right mix of buyer and customer experiences.