HNW Investors are Social
For financial advisors, social media represents a powerful addition to traditional marketing. Indeed high net worth investors are active on social media and expect their advisors to be also. To wit,
To be competitive today, financial advisors should be using social media to engage connections and capture qualified prospects.
Digital Foundation: This strategy is underpinned by your Digital Foundation, that is:
As you consider your digital strategy and in particular, financial advisor compliance strategies that take advantage of the Charles Schwab RIA Stands For You Campaign, there are a number of questions you may have related to regulatory compliance. The following responses were provided by, Mitch Avnet. Mitch is a Revenue Architects supporting partner and leading industry compliance expert who’s background includes experience with Lincoln Financial Group, Wachovia and PNC Financial. Need assistance in your compliance program? Contact us!
Below are some FAQs for compliance and Mitch Avnet’s replies:
Among wealth managers/ financial advisers, there remains skepticism about using social media and a digital marketing with a stronger online presence. As I prepare for an updated “Day-in-the-life of an adviser” talk next week with Schwab RIAs (clients of Schwab Advisor Services), I created a summary slide to serve as an abstract for the talk. The slide sums up the key messages for me:
The follow-on question is what makes up that strategy?
We focus on the three elements of the Revenue Architecture – keeping it simple, breaking it down: