Financial Advisor Smart Book: Value Propositions and Messaging
You will be surprised how effective it is when you communicate offerings based on specific personas that represent the needs (or pain points) and behaviors of your best clients.
Entries by Therese Byrne
Financial Advisor Smart Book: Revenue Technology Platform
We recently published an enhanced edition of the Financial Advisor SMART BOOK™. This resource is a comprehensive guide to help independent financial advisors build an ‘independent difference,’ that is, a strategy-led, systematic growth program with 9 proven strategies. The goal is to help advisors:
Marketer as Producer: Using Storytelling to Engage Customers Effectively
Cut through the noise.
“If you can’t tell, you can’t sell,” says Storytelling authority Robert McKee.
How to use storytelling to reach customers more effectively than traditional advertising.
Financial Advisor Smart Book: Craft a Distinctive Brand Presence
Brand matters, but many advisors look and sound the same. You want your brand identity to tell a story and build trust in the hearts and minds of your prospective clients. Set yourself apart with an authentic and differentiated brand identity, collateral, and digital presence.
RIAs: What Your Ideal Client Wants | Fiduciary Financial Advisor
A prospective client may assume that a financial advisor, when giving advice, is acting in their best interest. Indeed this prospective client may have heard the word FIDUCIARY Financial Advisor bandied about by talking heads and journalists in the financial media and that is now a Rule of Law. For an independent fee-only Financial Advisor (RIA), being a fiduciary will matter a great deal […]
Feed the Content Beast: Scale with Derivative Content
To ‘Feed the Content Beast’ seems to be a constant struggle for B2B marketers and businesses selling high consideration products/services and oftentimes a lengthy buying cycle. Yet it’s essential to educate and enable prospects to self-sell at their own pace. Moreover firms, with content resources and associated campaigns enabled by an integrated technology stack, can capture, track […]
Complex Sales Campaign Design with Closed Loop Marketing
Corporations with complex, high-consideration sales are often accused of Complex Sales Campaign Designfocusing on the short-term, which is inevitably reflected in their demand generation or campaign strategy. This generally means that marketing and sales are not aligned and operating to some degree as silos. With short-term horizons, the campaign communications focus tends to be on sales driven, tactical programs designed to seek out “hot leads”.
Riskalyze Review: Quantitatively Gauge Investor Risk Tolerance
Recent studies indicate that financial advisors expect continued strong demand for their services in the next year. Russell Investments third-quarter Financial Professional Outlook indicated that Advisors remain bullish about the capital markets looking out over the next three years. However, they worry about investors’ emotional response to market events that could harm their businesses and their clients’ well-being, The […]
Robo-Advisors and Capturing the Next Generation Investor
Many independent financial advisory firms are at an inflection point, facing disruptive changes from technology and generational transitions. Technology-Driven Transitions Emerging “Robo-Advisors” who are seemingly adept at gathering assets from Internet-savvy millennials Digital Nation: Increasing use of social media and mobile devices among all generations, and most effusively by millennials Real-time access to almost anything Generational Transitions […]
Smarter LinkedIn Marketing for Financial Advisors
LinkedIn is the most used and most trusted social media platform that high net worth investors (HNWIs) tap to research financial decisions, according to a 2014 survey of HNWIs by Join the Dots. And they are using it across all investable asset ranges. These HNWIs are tapping various forms of content to inform the financial decision […]