This post is being shared this week in our updated Newsletter which we plan to publish about once a month. The newsletter is designed to be easy to scan at a glance so readers can click only articles of interest. Articles are pulled from “Things We Think”, the Revenue Architects Blog. The blog is named […]
It is great to be kicking off the Revenue Grader development project working with our partners Icicle Technologies. Revenue Grader will be an entertaining yet informative way for business leaders to quickly and easily measure their potential for revenue performance. By self-scoring maturity levels across three main domains of a revenue architecture (Revenue Strategy, Revenue […]
Here are some metrics that Marketo and Eloqua suggest as what you might expect from successful lead nurture programs. Given the complexity of effectively implementing a personalized lead nurture program, it is interesting to see where the impacts might be and what benefits you might expect. Marketo pointed to these metrics in […]
Below are some interesting facts and opinions about Facebook curated from the current Economist article. “Last year the company had sales of $3.7 billion, a little below recent estimates, and made a net profit of $1 billion.” “The network boasts 845m users, which, were Facebook a country, would make it the world’s third most populous, […]
An effectively designed website is only one element of an effective web marketing ecosystem. To achieve effective web presence and drive qualified leads, we developed an easy to remember mnemonic “AEIOU” (attract, engage, influence, optimize, understand). AEIOU helps to consider the strategies that make up a digital marketing strategy. But to really power the strategies, […]
An Overview of Lead Nurturing: For Every Business Up to 95% of qualified prospects visiting your company’s website are there to research but are not yet ready to make a purchasing decision; ultimately, as many as 70% of these prospects will buy from you or your competitors. How do you gradually mold these prospective leads […]
Emails are one of the most often used communication methods used by businesses to reach clients and potential leads, and if used correctly email marketing can be among the most effective methods as well to grow your business. In a climate where communication is becoming increasingly digital, crafting effective email marketing messaging is vital for […]
As part of a recent presentation on social media and digital marketing, I developed a Mnemonic AEIOU to help the audience remember some of the key elements of an integrated revenue architecture and associated marketing best practices. After all, most English speakers remember our vowels (A.E.I.O.U. and sometimes Y)! This short slideshow introduces the model […]
Social media is not just for reconnecting with former classmates and sharing photos from this year’s family reunion; websites like LinkedIn, Twitter, and Facebook and now Google+ can be valuable professional tools when you develop your social media presence with certain relationship building goals in mind. Taking advantage of the possible connections that social media […]
With all the emphasis on inbound marketing, I thought I would put in a plug for the good old US Post Office. There is no doubt that the shift has happened – we buy and are influenced increasingly via the web. For the organizations we work with – those with F2F and more complex sales […]