AEIOU Tips – Mnemonic for Marketing Best Practices

As part of a recent presentation on social media and digital marketing, I developed a Mnemonic AEIOU to help the audience remember some of the key elements of an integrated revenue architecture and associated marketing best practices. After all, most English speakers remember our vowels (A.E.I.O.U. and sometimes Y)!

This short slideshow introduces the model and offers a few AEIOU tips and practices for each element:

• Attract
• Engage
• Influence
• Optimize
• Understand