Advice on looking beyond system features to find a product that will meet your needs today and tomorrow Marketing automation systems are a great way to improve marketing capabilities and productivity. Your success with this technology depends heavily on your ability to choose a solution that will adequately fulfill your firm’s needs. With the wide […]
Developing ebooks and infographics can help your business be recognized as a thought leader in your industry. By creating a larger compilation or visual representation of the knowledge you want to share with your target market, you can create appealing material for downloads and viral sharing. Infographics: Taking advantage of readers’ love of visuals, infographics […]
As started a post on Content Marketing, but learned that Steve Jobs has passed away – very sad news. So, I will postpone my post and take a moment to thank Steve Jobs for all he has done for all of us. You built an incredible company, great brands, and great experiences. I hope your […]
We usually recommend that our clients avoid launching their blog under a separate domain name / URL from their primary brand website. The reasons are both related to branding (brand affinity) and search engine optimization (SEO). While this general recommendation remains, with Google’s recent announcement about link treatments, brands can now add some subtle branding […]
If you are using Rapportive or Gist or Xobni, you know what I mean. At the tip of your fingertips, you now can see the online profile and presence of the contacts you are engaging with day-to-day on email. We often say “have you Googled yourself?” and it is a good question because so much […]
The recently published CMO survey (link: https://www.cmosurvey.org/blog/marketing-metrics-what-cmos-report/ ) is quite timely for our team at Revenue Architects. The survey indicates both the growing importance of key revenue metrics and the relatively poor and inconsistent adoption of the right metrics as indicators of revenue performance. While no two businesses are exactly alike, there are a number […]
We are in the midst of selecting a social monitoring and engagement platform for one of our client’s social programs. The client is starting from scratch to establish an effective social presence, build a following and engage their audience. They have the opportunity to be a content leader in their market. We won’t even scratch […]
The arrival of ecommerce and other web technologies created a lot of talk about the leveling of the playing field between small / mid-sized businesses and large business. For a while, there was some truth to this. Today, scale and size are back in town. Big and well resourced firms can again spend their way […]
At the Schwab Advisor Services meeting in New York yesterday, about 40 advisors joined to discuss a broad vision for achieving a digital presence with social media. In describing the “how to” I shared ways of thinking about digital presence and the role of social media. To help describe ways to get started, I outlined […]
I am writing this post from the Acela train heading back to Boston after an interactive session with about 40 clients of Schwab Advisor Services in New York. One discussion at the event was with Adam Sheer from the Roosevelt Investment Group which was particularly interesting and I think offers some guidance when thinking about […]