With the rise of social media, many “traditional” online marketing tools have fallen out of the spotlight in the glamorous new world of Facebook, Instagram, and Snapchat. Marketers scramble to discuss the latest marketing campaigns that can be implemented with social media.
However, email marketing is one of the marketing tools that should be discussed in earnest. Email marketing is still useful and has its place in the modern B2B marketer’s repertoire.
At the FutureM/IMS Keynote – “Advice from a CMO: How to Avoid Digital Fads and Focus on Things That Work“, Marty St. George, SVP of Marketing and Commercial Strategy at JetBlue shared a top-10 list. How does this apply to your business?
Judy Gern, Revenue Architects Senior Client Partner, recently published this article in EContent, a leading authority on the businesses of digital publishing, media, and marketing.
Here is an excerpt (click the image below to launch the full article)
Marketing automation isn’t just about efficiency; it’s a powerful tool for driving revenue growth. While there are numerous operational benefits, the ultimate goal is to increase your bottom line. Here are some ways marketing automation platforms – along with your campaigns and programs – can boost revenue performance: