Social Media for Financial Advisors

I am heading out west to San Diego today to speak at the Charles Schwab Impact 2009 Conference. It should be a great event and I am looking forward to meeting Advisors from around the country and discussing keys to Internet Marketing and social media. One of the top issues Advisors face is navigating the compliance considerations from FINRA.

I think that FINRA needs to update and improve its direction related to Internet communication and advertising so that the use of tools like LinkedIn, Facebook, Twitter, Podcast, YouTube, Blogs and other tools can be more clearly understood. For example – once content is approved by the compliance officer- why should there be restrictions in the syndication links to the content across these networks?

Here is a Slideshare of my talk. Let me know what you think.

I am working with Advisors to address these strategies and challenges and I am seeking input, so feel free to comment:

• What are some best practices for using social media to promote a Financial Advisor firm?
• How should an Advisor use Twitter, Facebook, a Blog or Linkedin?
• Why does it matter?