Most businesses have a business continuity and resiliency plan that allows for continued operation in the event of an unforeseen circumstance, but most businesses do not have a revenue recovery plan! The pandemic crisis has forced new ways of working and impaired business performance, but companies must anticipate coming out of the crisis and being prepared for the new environment. This is the time to take advantage of the crisis by examining and addressing ineffective and unproductive elements of your revenue architecture including systems and talent.
https://revenuearchitects.com/wp-content/uploads/2020/06/Road-to-Recovery-scaled.jpg17072560Ed Funarohttps://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.pngEd Funaro2020-06-24 09:25:382020-12-22 17:45:41Pivot to the NEW NORMAL – Accelerate Revenue with Tech-savvy Sales Talent and Tools
Follow the nine steps of the 2020 Financial Advisor SMART BOOK™ for advisor-specific marketing and sales strategies that are helping advisors capture client value. Step 1 of 9 is to Define Ideal Clients and Market Segments
What we do as a firm is highly consistent with the role of “Chief Revenue Officer” (CRO). Over the last 10 years, the CRO role has emerged as a critical hire. Companies recognize the need for a single revenue focus and an integrated approach to marketing and sales which is embodied in the CRO role. The CRO combines traditional responsibilities of the VP of Sales and the Chief Marketing Officer. This member of the senior team oversees the entire revenue value chain and is responsible for the firm’s go-to-market strategies and revenue performance.
Professional selling is senior selling. It may be a seller-doer model, as in consulting, or an expert-driven sales model for high value products and services. Professional selling is not about directing a junior team of salespeople, it is about senior people doing the selling – establishing their personal brand, actively building a network and engaging […]
Accelerated, predictable, and sustainable revenue growth requires a company-wide commitment. When developing a marketing plan, consider these questions. These can help you develop your Revenue Architecture and expand your revenue performance potential.
The 9 dimensions take a broad view of revenue growth dimensions and help you focus your sales and marketing planning.
https://revenuearchitects.com/wp-content/uploads/2017/01/shutterstock_317582108.png7361630John Stonehttps://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.pngJohn Stone2020-01-24 09:45:252020-12-22 17:43:599 Questions for Your Sales and Marketing Plan
Collaborative platforms enable B2B account-based sales . As consumers, we are accustomed to the efficiency and effectiveness of digital buying experiences. Amazon has set a bar. We search for products using almost any device, shop online, read product reviews, compare and contrast pricing information, review product descriptions, chat with customer service, access Q&As, watch […]
Pivot to the NEW NORMAL – Accelerate Revenue with Tech-savvy Sales Talent and Tools
Account Based Marketing, B2B, Revenue Growth, Revenue Strategy, Revenue Systems, Sales Enablement, Sales ExcellenceMost businesses have a business continuity and resiliency plan that allows for continued operation in the event of an unforeseen circumstance, but most businesses do not have a revenue recovery plan! The pandemic crisis has forced new ways of working and impaired business performance, but companies must anticipate coming out of the crisis and being prepared for the new environment. This is the time to take advantage of the crisis by examining and addressing ineffective and unproductive elements of your revenue architecture including systems and talent.
Financial Advisors: Define Ideal Clients and Market Segments
Financial Advisors, Revenue Architecture, Revenue GrowthFollow the nine steps of the 2020 Financial Advisor SMART BOOK™ for advisor-specific marketing and sales strategies that are helping advisors capture client value. Step 1 of 9 is to Define Ideal Clients and Market Segments
Chief Revenue Officer Role Description
B2B, Closed loop Marketing, Revenue Architecture, Revenue Growth, Revenue Programs, Revenue Strategy, Revenue SystemsWhat we do as a firm is highly consistent with the role of “Chief Revenue Officer” (CRO). Over the last 10 years, the CRO role has emerged as a critical hire. Companies recognize the need for a single revenue focus and an integrated approach to marketing and sales which is embodied in the CRO role. The CRO combines traditional responsibilities of the VP of Sales and the Chief Marketing Officer. This member of the senior team oversees the entire revenue value chain and is responsible for the firm’s go-to-market strategies and revenue performance.
Professional Selling with LinkedIn
B2B, Content Marketing, Revenue Programs, Sales Enablement, Social MediaProfessional selling is senior selling. It may be a seller-doer model, as in consulting, or an expert-driven sales model for high value products and services. Professional selling is not about directing a junior team of salespeople, it is about senior people doing the selling – establishing their personal brand, actively building a network and engaging […]
9 Questions for Your Sales and Marketing Plan
B2B, Chief Revenue Officer, Methodology, Revenue Growth, Revenue Marketing, Revenue StrategyAccelerated, predictable, and sustainable revenue growth requires a company-wide commitment. When developing a marketing plan, consider these questions. These can help you develop your Revenue Architecture and expand your revenue performance potential.
The 9 dimensions take a broad view of revenue growth dimensions and help you focus your sales and marketing planning.
B2B Digital Buyer Engagement
Account Based Marketing, B2B, Buyer Engagement, Revenue GrowthCollaborative platforms enable B2B account-based sales . As consumers, we are accustomed to the efficiency and effectiveness of digital buying experiences. Amazon has set a bar. We search for products using almost any device, shop online, read product reviews, compare and contrast pricing information, review product descriptions, chat with customer service, access Q&As, watch […]