Pat Lynch from Women’s Radio interviewed me last week about developing revenue architectures using Internet Marketing and Social Media strategies. I first met Pat at the Gilbane Conference in San Francisco. Pat is the Editor-in-Chief and Host of “Speak Up!” Speak Up! invites women, and also men, who “speak” to women in terms of their values, their goals and their strong sense of community, to address issues, opportunities and successes that need to be heard by a larger audience of women leaders.
Here is the link to the interview. The topics we discussed were relevant to women owned businesses – and also apply to businesses of all sizes:
- Authentic Marketing – don’t just optimize your website with SEO (Search Optimization) but approach your strategy in an authentic way – deliver real value for your target audience through focused content, tools and information.
- Audience Relationship Management – go beyond “CRM” and outbound “interuption” marketing and engage your target audience through awareness and capture inbound audience intent with search visibility
- Using Social Media – extend your presence beyond your website by engaging in social media presence to drive visibility