Across industries, there are a lot of articles that suggest sales is dead. The argument is that web provides a content rich platform for buyers to “self-sell” and there is no longer a need for a salesperson to drive awareness, shape and develop needs and craft tailored solutions. Some studies found that 70-80+% of a decision is made on the web and through trusted networks before a person ever engages a sales person. The sales rep’s role is reduced to order taking at the end of a self-sell cycle.
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RiA Stands for You: Halo Effect for Advisor Branding![RiA Stands For You](https://www.revenuearchitects.com/wp-content/uploads/2012/11/RIAS4U.png)
It’s simple, yet powerful. Leverage the distinctive brand identity in the Schwab RIA Stands for You (RiAS4U) campaign to elevate your brand image and credibility with clients, prospects and influentials as a Registered Independent Advisor (RIA).
- Align your brand with the RiAS4U messaging
- Follow the branding standards and creative brief provided by Schwab Advisors
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