Across industries, there are a lot of articles that suggest sales is dead. The argument is that web provides a content rich platform for buyers to “self-sell” and there is no longer a need for a salesperson to drive awareness, shape and develop needs and craft tailored solutions. Some studies found that 70-80+% of a decision is made on the web and through trusted networks before a person ever engages a sales person. The sales rep’s role is reduced to order taking at the end of a self-sell cycle.
https://revenuearchitects.com/wp-content/uploads/2014/06/sales2.png 452 600 John Stone https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png John Stone2014-06-10 13:23:002016-02-18 11:44:25Sales Imperatives for the Mutual Fund Wholesaler
https://revenuearchitects.com/wp-content/uploads/2013/01/RIA1.jpg 450 600 Therese Byrne https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png Therese Byrne2013-01-22 14:38:262014-10-22 15:06:53Schwab Advisors: Leverage "RiA Stands for You" in Branding
RiA Stands for You: Halo Effect for Advisor Branding
It’s simple, yet powerful. Leverage the distinctive brand identity in the Schwab RIA Stands for You (RiAS4U) campaign to elevate your brand image and credibility with clients, prospects and influentials as a Registered Independent Advisor (RIA).
- Align your brand with the RiAS4U messaging
- Follow the branding standards and creative brief provided by Schwab Advisors
- The Pan Mass Challenge
- Best Buddies Challenge