LinkedIn Contacts

We have written several posts over the last few years on 1:1 engagement. We highlighted tools like XOBNI (for Outlook), Social CRM tools, and more recently Cloze and Newsie and even Plaxo to name a few. Now LinkedIn’s new LinkedIn Contacts is another powerful tool you can use.

LinkedIn Contacts is based on the Connected technology, the content management startup LinkedIn acquired in 2011.

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Revenue Architects continues as a volunteer for this year’s MIT Sloan CIO Symposium.  The theme is The Transformational CIO – Architecting the Enterprise of the Future. Great speakers and the innovative early stage  businesses in the Innovation Showcase will make this a compelling event.


“The MIT Sloan CIO Symposium is an annual one-day conference, held on the MIT campus, where CIOs and other senior business executives from around the world gather to explore how leading-edge academic research and innovative technologies can help address the practical challenges faced in today’s changing economy.”

We have a few Partner Tickets at a reduced rate, let me know if you might like to attend (first come, first serve)

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The Masters Augusta National Green Jacket

The Green Jacket. Source Golf Digest

For golfers, particularly in the northern and colder climates, this is a great time time of year. We immerse ourselves in the Masters experience. Non-golfing friends and partners hear The Golf Channel in the background and before long, they get to know the players and the shot strategies though subconscious listening.

As I look ahead to the weekend  – and in particular to the last 9 on Sunday (the best 3 hours in sports), I also think of the how incredible it is that Augusta National has created such a powerful and unique brand. Even Bubba Watson was brought to tears yesterday when talking about the importance of the “green Jacket”  There are lessons in here for any business and particularly for those offering a professional service experience.

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With a solid Digital Marketing Foundation, Financial Advisors can run effective, targeted campaigns to build reputation and generate qualified client leads that can be nurtured and won.

Digital Marketing Foundation

  • Target Market Strategy
  • Overall Content Marketing Plan
  • Quality eMail Marketing List & Tools
  • The Right Sponsorship, COIs & Affinity Groups

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