This post is for fun, but as I write it I can’t help but see parallels between fishing for “bones” and inbound marketing. The equipment, tactics, strategies and execution needed to catch a bonefish are similar to those required for effective marketing.
HNW Investors are Social
For financial advisors, social media represents a powerful addition to traditional marketing. Indeed high net worth investors are active on social media and expect their advisors to be also. To wit,
- 87% use social media
- 52% of investors want to connect with advisors on LinkedIn
- 50% of high-net-worth investors want market, trend, and product information via social media
With all the focus on digital and inbound marketing, many of our clients look for ambitious results from their inbound marketing programs – and they should!
Over time, as reputation and ‘Klout’ builds with effective social engagement and content marketing, the inbound machine will pay off. However, an effective revenue strategy involves more than inbound marketing – especially for complex and considered sales and higher-end professional services. Inbound marketing is critical, but smarter outbound selling strategies, in most cases, will continue to drive the largest share of revenue performance.
LinkedIn is continuously changing and it is now far more of an interactive platform. We used to think about LinkedIn as the online resume, and while it remains an important tool for job seekers and recruiters, it is clearly here to stay as a solid business social network. LinkedIn’s has a profitable revenue model that does not rely entirely on advertising and this helps promote a more unified user experience then some of the other social networks.
At the same time, changes happen quickly and it can be hard to keep up. We often assist our clients in taking advantage of LinkedIn and enhancing the team’s professional profile and networking strategies. The following is a quick checklist of items to consider in setting up an effective LinkedIn profile and better leveraging the LinkedIn platform with advanced tools for automated prospecting.
- The Pan Mass Challenge
- Best Buddies Challenge
- Vermont Council on Rural Development
- Greensboro Association