This post is for fun, but as I write it I can’t help but see parallels between fishing for “bones” and inbound marketing. The equipment, tactics, strategies and execution needed to catch a bonefish are similar to those required for effective marketing.
HNW Investors are Social
For financial advisors, social media represents a powerful addition to traditional marketing. Indeed high net worth investors are active on social media and expect their advisors to be also. To wit,
- 87% use social media
- 52% of investors want to connect with advisors on LinkedIn
- 50% of high-net-worth investors want market, trend, and product information via social media
With all the focus on digital and inbound marketing, many of our clients look for ambitious results from their inbound marketing programs – and they should!
Over time, as reputation and ‘Klout’ builds with effective social engagement and content marketing, the inbound machine will pay off. However, an effective revenue strategy involves more than inbound marketing – especially for complex and considered sales and higher-end professional services. Inbound marketing is critical, but smarter outbound selling strategies, in most cases, will continue to drive the largest share of revenue performance.
- The Pan Mass Challenge
- Best Buddies Challenge
- Vermont Council on Rural Development
- Greensboro Association