Over the last six months, we have had a number of small businesses come to us with website security and management issues. These were mostly WordPress websites that had not been maintained effectively. In one case, the business had experienced a website outage for 10 days! While this business was able to function, many businesses could not operate without a website functioning properly. If your site went down for an extended period, what would the impact be for your business?
Today, I received an email from a leading high performance sales training and systems company that offers leading solutions for buyer-focused sales and marketing. The company has been around for a while and is clearly a leader in their space, so they had credibility from the start. The email headline got my attention as it was related to new buyer-focused sales strategies and it included a call-to-action for training in advanced marketing and sales.
To be competitive today, financial advisors should be using social media to engage connections and capture qualified prospects.
Digital Foundation: This strategy is underpinned by your Digital Foundation, that is:
- Client and 1st degree connections on social networks, the three most important (e.g., LinkedIn, Twitter, FaceBook)
- Contact database
- Contacts in a CRM system (e.g., SalesForce, RedTail)
- LinkedIn Connections
- Alerts and monitoring
- The Pan Mass Challenge
- Best Buddies Challenge
- Vermont Council on Rural Development
- Greensboro Association