Don’t forget to support your local small businesses on Small Business Saturday, November 24, 2012. The annual event, founded by American Express, encourages shopping at local, independent small businesses on the day after Black Friday.
According to the inaugural Small Business Saturday Insights Survey, released November 8th by the National Federation of Independent Businesses (NFIB) and American Express, 46 percent of independent merchants plan to incorporate Small Business Saturday as part of their holiday strategy, and the majority (67 percent) of them say they will offer discounts on November 24th.
In order to get customers to “shop small,” the majority (67 percent) plan to offer special discounts on Small Business Saturday. In addition, 46 percent will offer coupons for future discounts; 25 percent will offer free gift wrapping; 23 percent will give away prizes or host contests; and 20 percent will give away free gifts with a purchase.
What do you say we get out there and support our local small businesses this weekend?