I connected with iMedia about a speaking role at the Financial Services Marketing Summit in New York on October 15. I will give a short talk to explore proposed solutions to the question of “how to operate your digital marketing in a way that doesn’t lose all of the personal touch you have with your customers offline.” We will use a fictional banking case study/scenario. I will then join a group of other “problem solvers” on stage with Jay Livingston, SVP, Global Marketing, Bank of America and two other brand marketers to discuss the problem, proposed solutions, and get the audience involved in a town hall type of format.
Here is the abstract from the event web site – maybe we will see you there.
The Bottom Line for Digital in Financial Marketing
Welcome to iMedia’s Financial Marketing Summit—now in its third year—where you can join more than 100 senior marketing executives from a broad range of financial service companies, as well as their agency partners, as they spend full day exploring the digital marketing opportunities and challenges for this important sector of the online marketing industry.
Now more than ever, marketing executives for financial services companies are focused on strategies that deliver the maximum ROI. Digital is unquestionably a leading direct-response and lead-gen powerhouse. In a financial environment where trust and stability are key components of a consumer’s decision-making process, however, marketers are looking to deploy the full-range of targeted branding options within the digital environment, not to mention ensuring they’re part of the social media digital fabric being woven by their customers every day.
iMedia’s Financial Marketing Summit is a one-day immersive experience to gain insights into these challenges. And it’s FREE to financial marketing executives and their agency partners!