A Revenue Architecture is a process for accelerating revenue growth.
Rev-en-ue noun: the return or yield from any kind of property, patent, service, etc.; income. Ar-chi-tec-ture noun: the process and product of planning, design and construction. “Revenue Architecture” is the process and product of planning, designing and constructing the capabilities for sustainable revenue performance. A Revenue Architecture helps businesses of any size align marketing and sales and engage the market to generate demand and convert sales.
- Strategy: Defining the innovative strategies and prioritized initiatives that will help you differentiate in the market.
- Systems: The integrated platform of brand, channels, people, process and technology forming your revenue engine.
- Programs: Creative and predictive marketing and sales campaigns that engage audience, drive demand and convert sales.
A world class Revenue Architecture is defined by leading practices across 30 dimensions. We developed a diagnostic tool called Revenue Grader to help business owners and revenue leaders sell-assess their capabilities and prioritize focus.