I am looking forward to giving a presentation tomorrow at The Content Marketing Conference (@CMCA2Z). I plan to share some tips on 10 questions as part of the Content Marketing – Planning Stream:
- Differentiating in an environment of ‘content shock”
- Feeding the content beast
- Monetize our content investment
- Build a case to align the teams
- Enhance marketing’s impact with sales
- Put in the systems for closed-loop revenue marketing
- Enable a single view of the customer
- Connect the digital channels
- Deliver across channels and media
- Deliver campaigns effectively
In Las Vegas? Maybe I will see you there. If not, the slides will be published soon.
