Content Planning

I am looking forward to giving a presentation tomorrow at The Content Marketing Conference (@CMCA2Z).  I plan to share some tips on 10 questions as part of the Content Marketing  – Planning Stream:

  1. Differentiating in an environment of ‘content shock”
  2. Feeding the content beast
  3. Monetize our content investment
  4. Build a case to align the teams
  5. Enhance marketing’s impact with sales
  6. Put in the systems for closed-loop revenue marketing
  7. Enable a single view of the customer
  8. Connect the digital channels
  9. Deliver across channels and media
  10. Deliver campaigns effectively

In Las Vegas? Maybe I will see you there. If not, the slides will be published soon.