Entries by Tom Cull

,

Tracking ROI from Multiple Online Channels

In February, we posted an article about Marketing Performance Measurement and Attribution. In this, he discussed the tricky proposition of tracking offline marketing channels and how it’s important to be able to measure the customer lifetime value (LTV). Much of this is aided by having a good Customer Relationship Management Tool (CRM); but it is also important […]

April 30, 2014 /0 Comments/by
, , , , ,

What Does SEO look like in 2014?

Of all the digital marketing disciplines, nothing keeps a marketer on their toes quite like Google. Google’s recent algorithm updates gave us the cutely titled Panda and Penguin updates, but don’t let the names fool you – they meant business. Those two penalized poor content and spammy links; cleaning house if you will. I’ll take […]

February 3, 2014 /0 Comments/by