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Feed the Content Beast: Scale with Derivative Content

Account Based Marketing, Content Marketing, Newsletter, Revenue Growth, Revenue Marketing

To ‘Feed the Content Beast’ seems to be a constant struggle for B2B marketers and businesses selling high consideration products/services and oftentimes a lengthy buying cycle.

Yet it’s essential to educate and enable prospects to self-sell at their own pace. Moreover firms, with content resources and associated campaigns enabled by an integrated technology stack, can capture, track and nurture those interested prospects to marketing qualified or sales accepted leads and hand off to sales for 1:1 selling. The rub: quality content assets and tools are required throughout the buyer journey as well as the customer journey and building a comprehensive content program can be daunting.

Read more

January 11, 2016/0 Comments/by Therese Byrne
https://revenuearchitects.com/wp-content/uploads/2016/08/RA-PROG.jpg 524 500 Therese Byrne https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png Therese Byrne2016-01-11 08:30:042017-01-26 10:50:08Feed the Content Beast: Scale with Derivative Content

Are You Going Into 2016 with a World Class Revenue Architecture?

Newsletter, Revenue Architecture, Revenue Growth
Warm Wishes for a Prosperous New Year!
















































January 5, 2016/0 Comments/by John Stone
https://revenuearchitects.com/wp-content/uploads/2016/01/2016-01-05_1449.png 446 652 John Stone https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png John Stone2016-01-05 14:52:352016-12-06 13:36:51Are You Going Into 2016 with a World Class Revenue Architecture?

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