Engagement Personas are developed in the Segment Audience step and are vital to creating effective lifecycle messaging.
- Identify Engagement Personas based on buyer and influencer roles within the target audience segment.
- Define demographic, firmographic, and psychographic descriptions of each persona.
- Define, organize, and prioritize pain points for each persona and aggregate pain points for engagement-focused messaging.
- Inform Message Maps with insights to create compelling content and experiences across the customer lifecycle.