Revenue Architects

Align your Revenue Architecture.

Imagine how different the marketing and sales models are for a strategy consultancy vs. a standard product company. They are entirely different. When business leaders seek scale and growth, they tend to shift along a continuum of business models, and these shifts require changes to their Revenue Architecture.

Design your Revenue Architecture by aligning each of the nine dimensions with your strategy and business model. Embrace a revenue-first approach that integrates the full funnel across demand generation, sales opportunity management, and customer success and impact.