Market Segmentation
Select markets by assessing market conditions and your ability to compete.
Increase win rates at a lower the cost of sales by focusing on the right markets and isolating audience segments for high-value engagement. Use strategic segmentation to identify ideal customers and the most suitable markets to compete based on the competition and company resources.
- Select Markets: Identify ideal customers and the most suitable markets to compete in based on competition, advantages and company resources.
- Segment Audience: Use data analytics to isolate audience segments to engage and personas to target.
- Prioritize Engagement: Continuously prioritize lean campaigns and buyer engagement based on attractiveness and internal readiness.