Markets & Buyers

Increase win rates at a lower the cost of sales by focusing on the right markets and isolating audience segments for high-value engagement. Use strategic segmentation to identify ideal customers and the most suitable markets to compete based on the competition and company resources.

  • Select Markets: Identify ideal customers and the most suitable markets to compete in based on competition, geographics, adjacent opportunities, partners, competitive advantages and resources.
  • Segment Audience: Use data analytics to isolate audience segments to engage and personas to target.
  • Prioritize Engagement: Continuously prioritize lean campaigns and buyer engagement based on attractiveness and internal readiness.