The Digital Experience Index™  is a rapid process to helps a company’s website and brand presence. We use assessment tools and expert analysis to assess websites and identify opportunities based on a range of criteria including:

Design & Branding

How well does the digital presence communicate brand positioning with respect to the desired target market and deliver a professional and engaging look and feel, visual identity and creative design elements.

Content & Narrative

To what degree does verbal communications enhance credibility and deliver persuasive messages for target audiences? Are their content, copy and resources that buyers value in their journey?

Search Visibility & Performance

Are pages optimized with keywords for search engine visibility and is content /blog posts optimized for social sharing and amplification?

UX and Conversions

How effective is the user experience design? Are calls to action, offering content and resources maximizing conversions?

Functionality & Services

Do tools and resources provide specific value for specific visitors? Is the technology platform stable, secure and flexible and is the site using proven technology and reliable hosting services.

brand presence