Align offer positioning and craft value propositions and lifecycle messaging to attract, engage, and convert. Position products and services competitively and craft messaging for brand offerings, isolated segments, and personas.
- Position Brand: Create a brand value proposition (BVP) to differentiate your positioning.
- Differentiate Offerings: Articulate your offer value proposition (OVP) to express unique benefits and value.
- Message Segments: Craft audience =propositions (AVP) to tailor messaging for specific segments and personas.