Acronis is a leading backup software, disaster recovery, and secure data access provider to consumers, small-medium businesses, and enterprises. Acronis solutions include physical, virtual, and cloud server backup software, storage management, secure file sharing, and system deployment.

When Acronis was experiencing lagging lead volume of mostly smaller, less-qualified buyers, they needed to better understand their larger target customers. After helping create a clear map of larger target customers and their pains, Revenue Architects’ Keith Sullivan led a team to help generate engaging messaging and content that spoke in the voice of the customer. Additionally, StoryScaping was utilized to strengthen the dialogue, while leveraging marketing automation tools and guiding buyers to a point of sales readiness. The program resulted in a revitalized sales pipeline and generated an 8X program ROI in 6 months.