Revenue Architecture Methodology

Align your team and orchestrate full-funnel marketing and sales with the Revenue Architects Methodology.

Marketing and Sales Effectiveness for Sustainable Revenue Growth

Leading companies are adopting an integrated marketing, sales and service approach – a Revenue Architecture.

Envisioning Revenue Strategies

Select markets, segments and isolate audience for engagement. Craft brand and offer-level value propositions and messaging. Envision how to best attract, engage, convert and manage buyers and customers.

Enabling Revenue Systems

Establish an effective brand presence (collateral, website, social media and marketplace outposts). Integrate your revenue technology stack with marketing automation, CRM and data platform. Onboard an integrated marketing and sales process and sales and marketing organization.

Executing Revenue Programs

Produce and execute full-funnel marketing and sales campaigns. Execute good selling with the right activities and competencies. Deliver customer success and deepen relationships to build satisfaction and advocacy.

The Closed-Loop Revenue Architecture…In Action…

Build a Revenue Architecture for predictable and sustainable revenue performance

Ask these 9 questions to see how well you are positioned for accelerated, predictable and sustainable revenue performance.

Align Marketing and Sales and Service Process
Enable Continuous Data-driven Marketing and Sales
Plug & Play” Best Tools and Templates that Fit
Engage Modern Buyers Across their Buyer Lifecycle
Adapt to Business Change

9 Questions