At Revenue Architects, we are big advocates of inbound marketing with leading solutions like HubSpot, Act-On, Marketo, and Mailchimp for email marketing but we also work with a number of industry sectors where a stronger outbound approach is still needed. For example at professional services businesses like consulting, law firms, financial advisors, the promise of […]
We recently conducted a review of a campaign that was underperforming expectations. Our team was contributing elements of the campaign and we were very disappointed in the results. What was going wrong? What were the red flags? The campaign was focused on marketing a leading technology solution to a target market based on geographic named […]
CRM systems are notorious in their complexity and lack of success in many cases. Organizational and cultural dynamics play a big role. CRM systems offer a great deal of promise yet so often don’t deliver. With today’s economic pressures it is as critical as ever that firms increase sales without increasing the cost and complexity of […]
I am operating out of our Vermont Office – which is really a home office looking out over the mountains of northern Vermont including Mt. Mansfield and the surrounding hills a few miles from the pristine Caspian Lake in Greensboro. Today’s highlight includes the installation of a solar energy system to generate sustainable energy for […]
So, you’ve realized that you need Marketing Automation! What now? With a variety of different solutions available – from enterprise to start up – how do you know which solution is right for your organization? Marketing Automation evaluations typically involve both a diverse stakeholder team and a myriad of potential solutions. Diverse choice – many […]
Often sales people do not actively follow up on marketing generated leads. This may be a result of poor sales behaviors, but it is more likely that sales teams are not confident in the quality of the sales leads they are getting. Marketing Automation is a powerful technology, but it is important not to “over […]
The energy was palpable among the 250 sales enablement professionals at the start of the Forrester Technology Sales Enablement Forum — then Brad Holmes, VP, Practice Leader, Sales Enablement and Technology Marketing, Forrester took off his jacket, and then his shirt — to reveal his Sales Enablement HERO tee shirt. He fortunately stopped there, but […]
Marketing automation isn’t just about efficiency; it’s a powerful tool for driving revenue growth. While there are numerous operational benefits, the ultimate goal is to increase your bottom line. Here are some ways marketing automation platforms – along with your campaigns and programs – can boost revenue performance:
It is not new news that a newsletter can help to strengthen your relationships with clients and to draw in potential new clients. Small and medium sized business owners that we work with are publishing issues on a weekly, monthly, or quarterly basis. The format, time frame, and content will depend on budget and priorities, […]
A year ago, we posted this blog article “I will pretend to sell, if you pretend to buy”. This was a mantra of my old boss and friend, Sherwin Uretsky and one of his famous “12 sins of selling” that I am still trying to remember. I thought I would dust off the conversation and […]