Use new technologies to enhance your education and information delivery strategy! I think we all agree that education and learning is critical – for students, educational institutions, corporations, and governments. An educated workforce delivers competitive advantage of nations, and our educational institutions and information resources must deliver the best possible learning experience. Corporations and governments […]
I am looking forward to visiting some friends in Napa Valley over the weekend of June 30-31 where I will get to see how the other half lives! 🙂 After that, I will be heading to San Francisco to facilitate a workshop at the Gilbane Conference on June 2-4. My topic: Social Media and the […]
T.J. O’Connor and I are looking forward to speaking on June 25-7: Ritz Carlton-Lodge Reynolds Plantation One Lake Oconee Trail Greensboro, GA 30642 Abstract: Companies are undergoing a massive shift in investment away from traditional media toward online media. New web sites and social networks are accelerating brand awareness and audience engagement. Customers are making […]
When setting out to develop an Internet Marketing strategy, you need to connect the dots between a wide range of business, marketing, technology and project elements. A web strategy today involves a lot more than your web site. In the late 1990s it was very much about defining your branded online presence via the web […]
With the advent of new media and digital marketing, marketing and sales needs to be joined at the hip. There is a lot of focus now – even more than usual – on sales and the revenue model and how to make it work. With tougher economic times, business leaders are looking with even greater […]
We are working with a few clients to build and deploy solutions for Closed Loop Marketing. I was reviewing my materials and presentations in preparation for a meeting next week and thought I would scan the web to see what is out there.. I wanted to see a visual image – or diagram – that […]
By focusing on five things, you will begin delivering projects more effectively and build a better “project culture”. We understand that effective project and program delivery is vital to support the agenda of and organization and that good project management is a critical business skill. Even in the challenging climate, typically the demand for projects […]
Semantic technology addresses the data-explosion problem by providing more intelligent ways to search, sort, and filter data based on business and user relevance. So, what is Semantic Technology? Here is what Tim Berners-Lee stated as a vision back in 1999: “I have a dream for the Web [in which computers] become capable of analyzing all […]
I am working with a global financial services company that needs to overhaul its portfolio of communications technology. These include their public/customer facing web sites to intranets and broadband communication services serving their internal associates across functional areas. To add further complexity, this is a global organization across time zones embodying different cultural norms and […]
At a recent event, I was asked by the Boston Business Journal to comment about trends in technology that may impact the Boston metro area in this difficult economic cycle. I described two competing trends – a positive macro trend we see around the seismic shift in spending from traditional media to digital media and […]