When setting out to develop an Internet Marketing strategy, you need to connect the dots between a wide range of business, marketing, technology and project elements. A web strategy today involves a lot more than your web site. In the late 1990s it was very much about defining your branded online presence via the web […]
With the advent of new media and digital marketing, marketing and sales needs to be joined at the hip. There is a lot of focus now – even more than usual – on sales and the revenue model and how to make it work. With tougher economic times, business leaders are looking with even greater […]
We are working with a few clients to build and deploy solutions for Closed Loop Marketing. I was reviewing my materials and presentations in preparation for a meeting next week and thought I would scan the web to see what is out there.. I wanted to see a visual image – or diagram – that […]
By focusing on five things, you will begin delivering projects more effectively and build a better “project culture”. We understand that effective project and program delivery is vital to support the agenda of and organization and that good project management is a critical business skill. Even in the challenging climate, typically the demand for projects […]
Semantic technology addresses the data-explosion problem by providing more intelligent ways to search, sort, and filter data based on business and user relevance. So, what is Semantic Technology? Here is what Tim Berners-Lee stated as a vision back in 1999: “I have a dream for the Web [in which computers] become capable of analyzing all […]
I am working with a global financial services company that needs to overhaul its portfolio of communications technology. These include their public/customer facing web sites to intranets and broadband communication services serving their internal associates across functional areas. To add further complexity, this is a global organization across time zones embodying different cultural norms and […]
At a recent event, I was asked by the Boston Business Journal to comment about trends in technology that may impact the Boston metro area in this difficult economic cycle. I described two competing trends – a positive macro trend we see around the seismic shift in spending from traditional media to digital media and […]
As A-Rod has taught us, steroids accelerate performance – MVP seasons! No matter what your view of A-Rod (I live in Boston, so I don’t have to go far to get an opinion), we can see that steroids can drive performance. While we may not want to use this controversial approach, there are some things […]
I wrote a few weeks ago about strategic outsourcing and technology rationalization. Today, I am sharing some further views on successful technology portfolio assessment and a transformation strategy to Second Circle Technology ™. As the economic downturn continues we are seeing and increasing number of companies looking at cost reduction through application portfolio transformation. Application […]
I thought about some of the interesting work we are doing with innovators and decided to dust off and update this article that I originally wrote in 2003. Not surprisingly, basic opportunities and concepts have not changed too much so I decided to re-publish it with a few updates. What HAS changed? Certainly the jargon […]