This Post by Kristen Luke was published on her blog on November 22, 2009. Recently I have been conducting one-on-one LinkedIn training sessions for advisors on how they can better utilize the professional social networking site. Each advisor has different restrictions on how they can engage with the site depending on the rules set forth […]
Digital Experience Captures Customer Value Razorfish recently published this presentation with a range of statistics that reinforce the key propositions we promote with our clients. They surveyed connected users and the presentation outlines why brands need to effectively navigate digital to be relevant. Check it out… “How do consumers engage with brands in an […]
Creative digital video should be in your media plan Recently, Jim Schwantner and Amy Hunt joined the Revenue Architects team. Amy and Jim are highly experienced creative marketers – their specialty is creating creative digital video to drive communication and brand velocity. This blog post blends our collective thinking and suggests the mandate for building […]
Is “Marketing Automation” an Oxymoron? I like the term “Marketing Automation” – sounds great…. This is going to automate my world of Internet visibility, demand management, lead generation – fantastic. I will simply plug in a trusty CRM tool like Eloqua or Marketo, hook it into my salesforce.com application… and – like magic – next […]
The traditional PR approach is focused on direct media relationships to drive exposure opportunities and influence brand/message awareness. Typically the approach targets known relationships within traditional media. An effective traditional media program remains a critical engagement strategy – particularly in highly regulated industries where compliance and regulatory constraints limit the full adoption of social media […]
Digital PR takes advantage of the viral web to expand visibility and syndication across traditional media, new media and the end audience. The traditional PR approach is focused on direct media relationships to drive exposure opportunities and influence brand/message awareness. Typically the approach targets known relationships within traditional media. An effective traditional media program remains […]
If you are exploring Social Media and trying to understand the impact it is having on media and business, check out this video on YouTube. (adjust your volume)
I connected with iMedia about a speaking role at the Financial Services Marketing Summit in New York on October 15. I will give a short talk to explore proposed solutions to the question of “how to operate your digital marketing in a way that doesn’t lose all of the personal touch you have with your customers […]
I will write a more complete debrief from my experience as a speaker on Social Media for Advisors and engaging with attendees and colleagues at Schwab’s Impact 2009 conference. It was a great event – very well run – and also well attended by Schwab’s registered investment adivsor community. While there, I was able to […]
I am heading out west to San Diego today to speak at the Charles Schwab Impact 2009 Conference. It should be a great event and I am looking forward to meeting Advisors from around the country and discussing keys to Internet Marketing and social media. One of the top issues Advisors face is navigating the […]