I enjoyed a Harvard Square coffee visit at Peet’s the other day with Nat Welch, a consultant at CFAR: Center for Applied Research. I checked in on Foursquare of course 🙂 Nat and I used to work together at Viant and it is always good to catch up. Nat is already an expert in collaboration […]
Speaking with NAPFA at the Bentley University Campus John Stone and Kristen Luke (via Skype from San Diego!) spent the morning with a group of financial advisors as part of their monthly program. We discussed the landscape of new marketing including the key elements and concepts that drive the adoption on digital marketing strategies. We also took […]
Big national brands and their local affiliates can accelerate their charity impact AND drive brand value by using a network approach like good2gether. Companies want to accelerate the impact of their charitable programs. The terrible news from Haiti is re-focusing us on getting involved and “doing good”. While pursuing charitable programs for all the right reasons, […]
This post is a reflection on the role of digital collaboration at the Algarve Energy Park. Revenue Architects is working with the Park to build a digital presence beginning with the recent launch of the website. The Algarve Energy Park initiative is designed to meet the needs of tomorrow’s world by addressing today’s global challenges. […]
You recognize how the explosive growth of social networking – with tools like Facebook, Twitter, LinkedIn, and YouTube – is fundamentally changing the way your clients learn, evaluate, and ultimately make their decisions. You recognize that these web 2.0 tools are an increasingly important influence in the client engagement process. Prospects seek evidence online to […]
This Post by Kristen Luke was published on her blog on November 22, 2009. Recently I have been conducting one-on-one LinkedIn training sessions for advisors on how they can better utilize the professional social networking site. Each advisor has different restrictions on how they can engage with the site depending on the rules set forth […]
Digital Experience Captures Customer Value Razorfish recently published this presentation with a range of statistics that reinforce the key propositions we promote with our clients. They surveyed connected users and the presentation outlines why brands need to effectively navigate digital to be relevant. Check it out… “How do consumers engage with brands in an […]
Creative digital video should be in your media plan Recently, Jim Schwantner and Amy Hunt joined the Revenue Architects team. Amy and Jim are highly experienced creative marketers – their specialty is creating creative digital video to drive communication and brand velocity. This blog post blends our collective thinking and suggests the mandate for building […]
Is “Marketing Automation” an Oxymoron? I like the term “Marketing Automation” – sounds great…. This is going to automate my world of Internet visibility, demand management, lead generation – fantastic. I will simply plug in a trusty CRM tool like Eloqua or Marketo, hook it into my salesforce.com application… and – like magic – next […]
The traditional PR approach is focused on direct media relationships to drive exposure opportunities and influence brand/message awareness. Typically the approach targets known relationships within traditional media. An effective traditional media program remains a critical engagement strategy – particularly in highly regulated industries where compliance and regulatory constraints limit the full adoption of social media […]