Revenue Architects recently released a white paper exploring the rapidly evolving nature of software eCommerce and sharing insights on how to manage this change for maximum revenue growth. Abstract & Download With the increasing use of the Internet for eCommerce, many pundits had announced the death of the distribution channel for software perhaps assuming that software […]
In a recent post in Bank Investment Consultant, Margarida Correia points out that financial advisors face threats from direct providers like Charles Schwab and Fidelity – the very firms that are in many cases are providing the underlying services for the RIA. Yet the article also points […]
This post is being shared this week in our updated Newsletter which we plan to publish about once a month. The newsletter is designed to be easy to scan at a glance so readers can click only articles of interest. Articles are pulled from “Things We Think”, the Revenue Architects Blog. The blog is named […]
Here are some metrics that Marketo and Eloqua suggest as what you might expect from successful lead nurture programs. Given the complexity of effectively implementing a personalized lead nurture program, it is interesting to see where the impacts might be and what benefits you might expect. Marketo pointed to these metrics in […]
Below are some interesting facts and opinions about Facebook curated from the current Economist article. “Last year the company had sales of $3.7 billion, a little below recent estimates, and made a net profit of $1 billion.” “The network boasts 845m users, which, were Facebook a country, would make it the world’s third most populous, […]
An effectively designed website is only one element of an effective web marketing ecosystem. To achieve effective web presence and drive qualified leads, we developed an easy to remember mnemonic “AEIOU” (attract, engage, influence, optimize, understand). AEIOU helps to consider the strategies that make up a digital marketing strategy. But to really power the strategies, […]
An Overview of Lead Nurturing: For Every Business Up to 95% of qualified prospects visiting your company’s website are there to research but are not yet ready to make a purchasing decision; ultimately, as many as 70% of these prospects will buy from you or your competitors. How do you gradually mold these prospective leads […]
Emails are one of the most often used communication methods used by businesses to reach clients and potential leads, and if used correctly email marketing can be among the most effective methods as well to grow your business. In a climate where communication is becoming increasingly digital, crafting effective email marketing messaging is vital for […]
As part of a recent presentation on social media and digital marketing, I developed a Mnemonic AEIOU to help the audience remember some of the key elements of an integrated revenue architecture and associated marketing best practices. After all, most English speakers remember our vowels (A.E.I.O.U. and sometimes Y)! This short slideshow introduces the model […]
Social media helps financial advisors build relationships, enhance their brand, and attract new clients. By strategically utilizing platforms like LinkedIn, Twitter (X), and Facebook, advisors can position themselves as industry experts, connect with potential clients, and foster meaningful relationships.