This post is for fun, but as I write it I can’t help but see parallels between fishing for “bones” and inbound marketing. The equipment, tactics, strategies and execution needed to catch a bonefish are similar to those required for effective marketing.
https://revenuearchitects.com/wp-content/uploads/2013/03/bonefish2.jpg450600John Stonehttps://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.pngJohn Stone2013-03-23 18:31:262017-01-26 14:04:29Bonefishing at Turneffe Flats: Just Like Marketing!
For financial advisors, social media represents a powerful addition to traditional marketing. Indeed high net worth investors are active on social media and expect their advisors to be also. To wit,
87% use social media
52% of investors want to connect with advisors on LinkedIn
50% of high-net-worth investors want market, trend, and product information via social media
https://revenuearchitects.com/wp-content/uploads/2013/03/social1.jpg450600Therese Byrnehttps://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.pngTherese Byrne2013-03-11 11:39:312014-10-22 15:03:54Financial Advisors: Enhance Your Social Media Impact
With all the focus on digital and inbound marketing, many of our clients look for ambitious results from their inbound marketing programs – and they should!
Over time, as reputation and ‘Klout’ builds with effective social engagement and content marketing, the inbound machine will pay off. However, an effective revenue strategy involves more than inbound marketing – especially for complex and considered sales and higher-end professional services. Inbound marketing is critical, but smarter outbound selling strategies, in most cases, will continue to drive the largest share of revenue performance.
Over the last six months, we have had a number of small businesses come to us with website security and management issues. These were mostly WordPress websites that had not been maintained effectively. In one case, the business had experienced a website outage for 10 days! While this business was able to function, many businesses could not operate without a website functioning properly. If your site went down for an extended period, what would the impact be for your business?
https://revenuearchitects.com/wp-content/uploads/2013/02/website-security.jpg450600John Nielsenhttps://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.pngJohn Nielsen2013-02-15 10:44:522014-04-16 18:56:37WordPress Website Security Checklist: 10 Things to Prevent a Crisis
Today, I received an email from a leading high performance sales training and systems company that offers leading solutions for buyer-focused sales and marketing. The company has been around for a while and is clearly a leader in their space, so they had credibility from the start. The email headline got my attention as it was related to new buyer-focused sales strategies and it included a call-to-action for training in advanced marketing and sales.
https://revenuearchitects.com/wp-content/uploads/2013/02/Social-Media-Marketing.jpg10551308Therese Byrnehttps://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.pngTherese Byrne2013-02-05 18:00:542014-10-22 15:05:52Financial Advisors: Filter and Target 1:1 with Social Media
Bonefishing at Turneffe Flats: Just Like Marketing!
B2B, Inbound Marketing, Newsletter, Revenue Growth, Revenue MarketingThis post is for fun, but as I write it I can’t help but see parallels between fishing for “bones” and inbound marketing. The equipment, tactics, strategies and execution needed to catch a bonefish are similar to those required for effective marketing.
Read more
Financial Advisors: Enhance Your Social Media Impact
Financial Advisors, Revenue Growth, Social MediaHNW Investors are Social
For financial advisors, social media represents a powerful addition to traditional marketing. Indeed high net worth investors are active on social media and expect their advisors to be also. To wit,
Read more
Don’t Forget Outbound Sales and Referral Marketing
Revenue Growth, Sales ExcellenceWith all the focus on digital and inbound marketing, many of our clients look for ambitious results from their inbound marketing programs – and they should!
Over time, as reputation and ‘Klout’ builds with effective social engagement and content marketing, the inbound machine will pay off. However, an effective revenue strategy involves more than inbound marketing – especially for complex and considered sales and higher-end professional services. Inbound marketing is critical, but smarter outbound selling strategies, in most cases, will continue to drive the largest share of revenue performance.
Read more
WordPress Website Security Checklist: 10 Things to Prevent a Crisis
Revenue Growth, Technology & WebsitesOver the last six months, we have had a number of small businesses come to us with website security and management issues. These were mostly WordPress websites that had not been maintained effectively. In one case, the business had experienced a website outage for 10 days! While this business was able to function, many businesses could not operate without a website functioning properly. If your site went down for an extended period, what would the impact be for your business?
Read more
Klout and eMail Marketing: Who’s Sending Your eMails?
B2B, Content Marketing, Inbound Marketing, Revenue Growth, Revenue Marketing, Social MediaToday, I received an email from a leading high performance sales training and systems company that offers leading solutions for buyer-focused sales and marketing. The company has been around for a while and is clearly a leader in their space, so they had credibility from the start. The email headline got my attention as it was related to new buyer-focused sales strategies and it included a call-to-action for training in advanced marketing and sales.
Read more
Financial Advisors: Filter and Target 1:1 with Social Media
B2B, Financial Advisors, Inbound Marketing, Revenue Growth, Revenue Marketing, Social MediaTo be competitive today, financial advisors should be using social media to engage connections and capture qualified prospects.
Digital Foundation: This strategy is underpinned by your Digital Foundation, that is:
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