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Celebrate Small Business Saturday
Revenue Growth, Social MediaDon’t forget to support your local small businesses on Small Business Saturday, November 24, 2012. The annual event, founded by American Express, encourages shopping at local, independent small businesses on the day after Black Friday.
According to the inaugural Small Business Saturday Insights Survey, released November 8th by the National Federation of Independent Businesses (NFIB) and American Express, 46 percent of independent merchants plan to incorporate Small Business Saturday as part of their holiday strategy, and the majority (67 percent) of them say they will offer discounts on November 24th.
In order to get customers to “shop small,” the majority (67 percent) plan to offer special discounts on Small Business Saturday. In addition, 46 percent will offer coupons for future discounts; 25 percent will offer free gift wrapping; 23 percent will give away prizes or host contests; and 20 percent will give away free gifts with a purchase.
What do you say we get out there and support our local small businesses this weekend?
Check out #RIAS4U at Schwab IMPACT!
Financial Advisor Marketing, Revenue GrowthIf you are attending this week’s at Schwab’s Impact, be sure to learn more about the RiA Stands For You Program.
Use Digital to Do What You Do Best!
The proliferation of web access anytime, on demand, using personal computers and smart mobile devices, is introducing new opportunities for Registered Investment Advisors (RIAs) to do what they do best – deepen and enhance relationships.
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Salesforce and Act-On Integration
Revenue Growth, Revenue Systems, Sales Enablement, Sales ExcellenceBy: John Nielsen
Although it is a tedious undertaking, it is important to integrate your Act-On Software account with your Salesforce account. Having a seamless flow of information between databases prevents dated information from reaching your sales team; that is if you set it up correctly.
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RIA Stands for You: Tips to Get Started!
B2B Marketing and Sales, Content Marketing, Financial Advisor Marketing, Inbound Marketing, Revenue Growth, Revenue Marketing, Technology & WebsitesBy focusing the campaign online, Schwab is validating the power and growing importance of digital and social media channels and marketing programs to attract new clients and referrals. The beauty of the web: it is measurable and trackable.
One of the major challenges of attracting the attention of prospects online is fresh content. And Schwab is providing a great deal of this (educational documents, logo, videos and more), for RIAs to customize and integrate to enhance their own online marketing efforts. Plus there is a dedicated website and a social media presence.
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10 Lessons from Jet Blue Marketing
Revenue Growth, Revenue MarketingAt the FutureM/IMS Keynote – “Advice from a CMO: How to Avoid Digital Fads and Focus on Things That Work“, Marty St. George, SVP of Marketing and Commercial Strategy at JetBlue shared a top-10 list. How does this apply to your business?
Judy Gern’s Primer on Digital Advertising
B2B Marketing and Sales, Content Marketing, Revenue Growth, Revenue MarketingJudy Gern, Revenue Architects Senior Client Partner, recently published this article in EContent, a leading authority on the businesses of digital publishing, media, and marketing.
Here is an excerpt (click the image below to launch the full article)
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