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- Content is Still King – Or Is It? With AI – do we need Content?
- Create a Self-Funded Revenue Acceleration Flywheel
- Aligning Your Revenue Architecture with New Offerings: A Critical Step for B2B Growth Companies
- Unlocking the Power of Content: A Roadmap for High-Consideration Sales
- Account-based Marketing
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Riskalyze Review: Quantitatively Gauge Investor Risk Tolerance
Financial Advisor Marketing, Investment Management, Revenue Architecture, Revenue Marketing, Revenue Systems, Technology & WebsitesRecent studies indicate that financial advisors expect continued strong demand for their services in the next year. Russell Investments third-quarter Financial Professional Outlook indicated that Advisors remain bullish about the capital markets looking out over the next three years.
Source: Russell Investments
However, they worry about investors’ emotional response to market events that could harm their businesses and their clients’ well-being, The Russell Investments study showed market volatility to be the most common topic initiated by clients. A Fidelity Advisor Investment Pulse Survey showed similar results.
“When investors make emotional decisions, they decrease the odds of reaching their financial goals,” said John Hailer, chief executive officer of Natixis Global Asset Management in the Americas and Asia.
How can financial advisors set reasonable expectations with challenges like volatility and low-interest rates?…how can they take the emotion out of investor conversations to set realistic goals and stick to them?
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Marketing Automation Selection Criteria
B2B Marketing and Sales, Closed-loop Marketing, Content Marketing, Inbound Marketing, Marketing Automation, Measurement and Analytics, Revenue Architecture, Revenue Growth, Revenue Marketing, Revenue Systems, Technology & WebsitesChoosing a marketing automation vendor can be challenging. Whether you are jumping into marketing automation for the first time, or are re-evaluating your current system, it can be a difficult and daunting task – especially with how many options are out there these days. Marketing Automation Selection Criteria can help.
The vendor you choose will have an enormous impact on not only your Marketing Department and marketing efforts, but could easily touch other areas as well such as Sales, Customer Service and IT. It is important to consider these other groups when evaluating various vendors, as they may have requirements, obstacles and questions that should be taken into consideration.
To help make the evaluation process a little easier and more effective, here is a recommended process to follow: Read more
7 Attributes of a Lead Scoring Model
B2B Marketing and Sales, Closed-loop Marketing, Content Marketing, CRM, Inbound Marketing, Measurement and Analytics, Revenue Architecture, Revenue Growth, Revenue Marketing, Revenue Systems, Sales ExcellenceEvery company will have different ways of measuring a qualified lead, yet there is a set of factors that you can use to map into a lead-scoring model. Many marketing automation solutions, such as Eloqua, Marketo, Hubspot, Pardot, ShaprSpring, and others, have built-in lead scoring algorithms and pass this information into a CRM system like Salesforce and SugarCRM.
These scores can be set up to deliver marketing-qualified leads based on certain criteria and scores, helping sales teams accept the leads (Sales Accepted Leads) and focus their energies on the top prospects.
Marketing Automation and CRM are both important. We use Sharpspring technology for our small business retainer services to deliver inbound marketing programs and integrated marketing. Sharpspring includes an integrated CRM as well as API hooks into leading CRMs so it is great for small businesses. The life of the lead is a great way to see the flow of the lead through time and the lead scoring approach helps sales focus immediately on the top inbound leads.
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Top 5 User Experience (UX) Myths BUSTED!
Newsletter, Revenue Architecture, Revenue Growth, Revenue Strategy, Technology & WebsitesA “build it and they will come” approach to web design is an uniformed approach. Still, some people ignore UX completely or forge ahead with limited knowledge only to find out later that users are bouncing off their brand new web pages like ping pong balls.
Then there’s mobile UX concerns to think about. With mobile devices proliferating and their users becoming more adept at using them, expectations are high. Not only are you expected to have a responsive mobile design, but the overall experience you deliver must be fast and easy for users.
Even if you understand that UX is an essential part of web design and internet marketing, you may still be operating under some misconceptions. Are you really following UX best practices? See if you’ve subscribed to any of these UX myths:
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Robo-Advisors and Capturing the Next Generation Investor
Financial Advisor Marketing, Revenue Architecture, Revenue Strategy, Technology & WebsitesMany independent financial advisory firms are at an inflection point, facing disruptive changes from technology and generational transitions.
Technology-Driven Transitions
Generational Transitions
Source: Nielsen
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5 Reasons Why CRM Is Essential in Growing Your Business
Closed-loop Marketing, CRM, Inbound Marketing, Marketing Automation, Newsletter, Revenue Architecture, Revenue Growth, Revenue Systems, Technology & WebsitesIt’s all about the customer. Cultivating and managing your customer relationships is essential for effective marketing campaigns, sales, and repeat business. But when your contact list becomes unwieldy or you find that several people within your company are reaching out to the same contact, you know you need to get organized. Customer Relationship Management (CRM) programs enable you to respond to your customer base with timely communication, targeted marketing campaigns and strategic follow up.
How often have you needed to check a customer detail that was in an email thread you received days or weeks ago? You’re hustling to get to a meeting and just can’t find that all important message.
CRMs centralize, store and organize detailed customer data and history logs for easy reference. Help your salespeople improve their effectiveness by sharing information with your team or designating members to manage a particular lead or customer.
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