Financial Advisors: Filter and Target 1:1 with Social Media

To be competitive today, financial advisors should be using social media to engage connections and capture qualified prospects.

Digital Foundation: This strategy is underpinned by your Digital Foundation, that is:

• Client and 1^st degree connections on social networks, the three most important (e.g., LinkedIn, Twitter, FaceBook)
• Contact database
• Contacts in a CRM system (e.g., SalesForce, RedTail)
• LinkedIn Connections
• Alerts and monitoring

Strategy:  Filter and Target 1:1 to Engage and Capture Qualified Prospects

1.  Deepen your relationships and networking effectiveness:

Follow your contacts’ online activities across social networks, online news/PR, syndicated blog feeds (RSS feeds) and the like.

2.  Filter and Focus:

Use tools to  help filter and focus on your targets for deeper 1:1 engagement.  There are several good tools that are easy to use, free too.

Cloze:

• Cloze is a free service that brings together your lifetime’s worth of email, business connections, social networks, and address books into a single useful view.
• Cloze scores every contact, by analyzing and rating your interactions with your contacts to determine relationship strength and assign a score
• Cloze Score then monitors your most important, highest scoring relationships to ensure you never miss an important message and are alerted to relevant news about these connections.

Newsle:

• Newsle finds articles about you, your friends and colleagues, and anyone else you care about and notifies you minutes or hours after they’re published.
• You sign up for Newsle and import your Facebook Friends or LinkedIn contacts and choose people you want to follow.

 JobChangeNotifier: 

• JobChangeNotifier is a LinkedIn add-on feature.  You simply connect your LinkedIn account, choose which connections you want to track, and you will automatically be notified when any of them gets a new job, leaves their current one, or gets promoted.

Items 3 & 4 relate to advisors who have a campaign , e.g., Schwab Advisors who can tap in the Schwab’s RiA Stands for You campaign resources. 

3. Enhance 1:1 engagement with campaign value proposition content

4. Tailor your sales presentation with campaign messages

5. Survey your clients to find your “NPS®” (Net Promoter® Score) promoters and to improve
your service

•  Your clients are your most important asset and the primary source for referrals.
• A Voice of the Consumer Survey identifies your most likely referral sources and creates insights to improve your practice.
• Equip your promoters with the collateral, campaign brochure tools, etc. — including tailor content from www.riastandsforyou.com and the campaign brochure.
• The Net Promoter® methodology offers an effective framework for the survey.

Source: Satmetrix Net Promoter Score Community

Are you ready for the “new marketing”?  We can get you up and running with smart digital strategies. Here are two options:

1. Download the Revenue Performance Diagnostic
2. Schedule a 1/2 hour complimentary consultation here!

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This is Part III of our Wealth Advisor Marketing series “Digital is the New Marketing.” Links to the first two in the series provided below

• Part I   Establish an Effective Website Hub
  
• Part II Schwab Advisors: Leverage “RiA Stands for You” in Branding

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