Tag Archive for: content marketing

In complex B2B and financial services, where sales cycles are long and buying decisions involve committees, the role of content is being fundamentally reshaped by generative AI. “Content is King” is no longer about volume; it’s about Strategic Insight Content—unique, deep, human-centric content that builds trust and differentiates your brand.

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Cut through the noise.

“If you can’t tell, you can’t sell,” says Storytelling authority Robert McKee.

What’s your definition of a story?  McKee defines it this way: “Sequence of causally connected, dynamic events that changes a person’s life.” Change focuses the mind.

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email marketing

 

With the rise of social media, many “traditional” online marketing tools have fallen out of the spotlight in the glamorous new world of Facebook, Instagram, and Snapchat. Marketers scramble to discuss the latest marketing campaigns that can be implemented with social media.

However, email marketing is one of the marketing tools that should be discussed in earnest. Email marketing is still useful and has its place in the modern B2B marketer’s repertoire.

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When optimizing your website for search engines, it’s essential to consider both on-page content and PDF content. While PDFs can offer certain advantages, such as offline accessibility and in-depth content, HTML pages often provide a better user experience and can be more SEO-friendly.

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By John Nielsen

Lead scoring is the process of evaluating and assigning points to prospects and leads using marketing automation tools. Points are distributed based on the attributes associated with a qualified lead.  It is important to understand whom you are marketing to when managing a campaign, sending irrelevant content to your followers is a quick way to lose.  To make sure this doesn’t happen to you, below are a few tips one can easily follow to update your contact lists and help identify priority focus using lead scoring.

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In today’s digital-first world, it’s easy to get caught up in the latest online marketing trends. However, for businesses with complex sales cycles and targeted audiences, a well-rounded approach that combines traditional and digital marketing can yield significant results.

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