Managing Partner

About Keith Sullivan

Mission and passion is helping clients optimize lead flow and conversion rates through the buy cycle to drive greater pipeline velocity and revenue impact. Specifically enabling innovative Marketing and Sales leaders to generate up to 300% more qualified opportunities by identifying key performance drivers that increase velocity in perpetual demand creation engines that deliver re-framed buyers that are "sales-ready", not just more leads.

Entries by Keith Sullivan

77% of B2B marketers are NOT making their numbers! Why?

in 06 Revenue Operations, 07 Demand Generation

Many “Revenue Marketers” are writing checks their companies can’t cash. They have the technology stack but lack the engagement strategy. It’s time to expose the gap between enablement and execution.

The Accountability Mandate: Engineering Demand in the Age of Revenue Marketing

in 02 Value Positioning, 03 GTM Architecture, 06 Revenue Operations, 07 Demand Generation, 08 Opportunity Orchestration

Measurability is no longer a luxury; it’s an extinction-level requirement. Stop using “spam cannons” and start building a metrics-driven methodology that turns demand gen into a sustainable competitive advantage.

About Keith Sullivan

Entries by Keith Sullivan

77% of B2B marketers are NOT making their numbers! Why?

The Accountability Mandate: Engineering Demand in the Age of Revenue Marketing

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