We are often asked about the business case for marketing automation. In the end, it is a numbers game. There are plenty of operational advantages of course – sales and marketing alignment, single solution replacing point solutions, etc. But, in the end, it is about revenue.
So how does marketing automation increase revenue?
Here are 10 (plus 1 bonus) metrics to consider and some volume impacts you might expect to get from well run marketing automation (and creative campaigns):