Marketing automation isn’t just about efficiency; it’s a powerful tool for driving revenue growth. While there are numerous operational benefits, the ultimate goal is to increase your bottom line. Here are some ways marketing automation platforms – along with your campaigns and programs – can boost revenue performance:
We were fortunate to escape the confines of the office in order to attend a NEDMA (New England Digital Media Association) Conference at the Boston Common Hotel and Conference Center. From the moment we walked up to the second floor, we were immediately submerged in innovative ideas and new data that will help shape future marketing campaigns.