Revenue Architecture Methodology

Integrated marketing, sales, and customer success

Revenue Strategy

Envision your revenue growth strategy and build your go-to-market plan.

Markets & Segments
Prioritize target market segments, isolate audiences for engagement, and build personas to understand pain in the present.
Valued Offerings
Craft your brand, offer, and audience value propositions and engage buyers along their journey.
Go-to-Market Strategy
Envision the ways to access and engage the market with a mix of digital and physical experiences.

Revenue Platform

Integrate your brand, web presence, technology, and operating platform.

Brand Presence
Create and manage a compelling brand and visual identity and establish a leading website and collateral system.
Revenue Technology
Deploy a revenue technology platform to manage marketing, sales, and customer success.
Operating Model
Align the full-funnel processes, revenue operations, and organization structure with the business model.

Revenue Programs

Design, execute and launch demand generation and sales enablement programs.

Demand Generation
Design, launch, and optimize integrated inbound, outbound, and account-based demand generation programs.
Sales Opportunity Management
Improve sales effectiveness with process, training, coaching, enablement, and management practices.
Customer Impact
Retain, deepen, and expand customer relationships.

Revenue Architecture…In Action

Revenue Architecture is a continuous process to align marketing and sales with your business model to achieve more accelerated, predictable, and sustainable revenue performance.

Three Layers and Nine Dimensions
Strategy-driven and technology-enabled
Critical capabilities and processes for marketing, sales, and customer success
Enabling platform for marketing and sales execution

Revenue Architecture Methodology

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Revenue Architecture Methodology

Revenue Strategy

Revenue Platform

Revenue Programs

Revenue Architecture…In Action

Schedule a briefing.

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